Search Engine Optimisation for Charities
SEO is not dead. It’s just changed. Our approach to SEO puts your organisation at the heart of the strategy, where it should always be. This is SEO done in a collaborative way that is in tune with your business. Rather than trying to crowbar in some keywords and a few on-page changes like a square peg into a round hole.
DO nonprofits & charities need SEO?
Yes. We believe SEO should provide a competitive advantage to your organisation and act as an enabler.
SEO activity should generate a reliable level of traffic to your site. By working with you to understand your organisation’s goals we make sure this traffic provides a relevant stream of leads.
An SEO strategy executed in this way provides a platform for your organisation to develop and expand. Once you have covered off the basics, you will start to develop a moat for your organisation which will further set you apart from the competition.
How to approach SEO activity if you are a charity or non-profit?
Whilst the approach to charity SEO is no different to that of a commercial organisation, it is the objectives and purpose behind the activity which drive the real change.
When we first start working with a charity or nonprofit organisation on an SEO campaign, our first step is to listen and educate ourselves about:
What your organisation would like to achieve?
Who your organisation helps?
What problems do you solve for people?
What resources are available?
Once this has taken place we will be in a position to start work on developing an SEO strategy for your charity.
Our approach to SEO covers three key areas:
Technical - is your site fast and easy to index?
On page & content - does the content on your site make sense and follow Google’s E-A-T guidelines?
External factors - what does the link and citation profile of your site look like?
We achieve this by taking you through the following steps:
Each area receives a thorough audit so you can be sure nothing is missed
We also carry out an analysis of any competitors and the general market environment
The results of the audit are then analysed and a prioritised
We take the prioritised list and use it to inform the project plan which is developed in line with the organisation’s objectives and resources available (e.g. do you have an internal team who can do some of the work or are you looking for someone to take it on and sort it out).
“We’ve been using Albert Road Consulting Ltd for a few months for SEO and find the relationship very beneficial to our business.
Thanks to ARC, we’ve held a prominent position on Google which continues to bring us new quality leads.
With regular updates and their knack of simplifying technical stuff re. SEO, we always feel confident we’re receiving an excellent service and also understand the process.
Highly recommended! ⭐⭐⭐⭐⭐”
Local SEO For Nonprofits
Are you an organisation which serves a well defined local area such as a city or town? If you are a Local SEO Campaign could be beneficial.
Local SEO works with a different Google algorithm as well as incorporating elements such as Google My Business into the strategy.
Analytics
Finally, we will look at the analytics you have in place, define what success will look like and how we are going to measure it. The actions on the plan are tied into the overall goals of the organisation to ensure the SEO activity is both relevant and proactively supporting what you're trying to achieve. Examples include:
• Revenue growth
• Attraction of a certain customer set or audience
• Reputation management within the search engine results pages (SERPs).
SEO Training for charities
Do you have a team that you are looking to develop?
We are passionate about and love to share our knowledge. Whether this is as part of our ongoing work with you or as a one-off training session.
If you are looking for SEO training for your team we are more than happy to help out and will create a programme tailored to your specific needs.
Examples of training delivered includes:
- SEO Basics - get a solid grounding in all things SEO
- Technical SEO - working with dev teams to improve their SEO knowledge
- Local SEO - know your GMB from your GSC and boost your presence in the local listings
