Local SEO For Non-Profits
Albert Road Consulting is an SEO agency. We work with non-profit organisations to help optimise their local SEO listings. If you are looking to appear for location-specific terms, you need a separate local strategy. A different approach is required to optimise an organisation to appear in local search listings for a number of reasons:
Local SEO results are delivered using a different algorithm from the general results
Google’s Map Pack uses a different set of criteria than the organic listings
The work you do in Google My Business can have an impact on both areas to a different extent
Citations and links will help you grow
NAP (Name, address, phone number). Consistency provides the base on which everything else is built
Reviews provide strong positive signals
As with our approach to SEO in general, we have a tried and tested framework in place. This ensures our clients have the best opportunity to rank for the areas they are targeting.
Local SEO agency packages for charities
We offer many different Local SEO Agency Packages suiting all types of requirements and organisations. Whether you are a single-location start-up or a multi-location, multi-national charity we will have a solution that suits you. If you would prefer to get some guidance and then do the work yourself with your in-house team, we can help with this too. Local SEO is a key part of the mix when considering SEO for nonprofits.
Give us a call today and we will be happy to talk things through with you. The Local SEO Consultant is the team member you will be dealing with throughout your project.
Local SEO Consultant
The local SEO consultant is an expert in SEO and will use this expertise to make sure your organisation gets the rankings you are looking for.
A key part of any local search project will be your relationship with the consultant. Their ability to translate SEO performance into results that aid your business’ objectives is crucial to us.
We focus on listening and learning first then applying the best SEO strategy. It is important to understand the situation within the local area and tailor our recomendations to match.
Our local SEO consultants are on a consistent professional development plan to keep their knowledge up to date. This includes:
having a clear view of the ranking factors and how to get a profile to rank higher within the local search results
how the Google Maps algorithm differs from the organic algorithm
how you can use these differences to attract local customers
being aware of the latest changes to the local search algorithms
reading the latest research and case studies
assessing the latest additions to Schema.org
implementing and testing these techniques to understand which are the most effective
Local SEO agency for small charities
If you run a small charity it is fair to ask the question of whether SEO is right for you. Budgets are often limited. It is important to make sure that effort is put in, and resources are allocated to, areas where they are going to have the most impact.
This is good news if your organisation is focused on serving a specific geographic area. Having a local search strategy in place will provide a significant ongoing benefit to you.
Although we would always advise organisations to have their own website in place, you can achieve many of the same key objectives via a Google My Business listing.
What are the key elements of a successful Google My Business page?
The key elements of a successful Google My Business page are:
Organisations name
Organisation category
Attributes
Contact details
Opening hours
Logo
Images - both external and internal images of your office. As well as photos of the team and the product or services you provide
Video
Reviews
Posts - update people on upcoming events or the latest news from your organisation
Product listings
Appointment link - to make the most of any lead generated from potential customers
Q&A
By completing each of these sections you will get your profile off to the best possible start. If you have any questions, please feel free to contact us.
Local SEO training
If you want to build expertise for your team our local SEO consultants will be happy to deliver a bespoke training session. This will provide you with the skills and confidence to deliver your own local search strategy. Our local SEO training covers everything from the basics to more advanced areas such as developing comprehensive schema markup for your site.
Take a look at our SEO Training page for more details
Local SEO questions
How can I do local SEO?
Follow these local SEO tips to get started:
Set up or claim your Google My Business (GMB) profile and complete the basic information
Make sure your name, address and phone number (NAP) are consistent across your website
Make sure your NAP information is consistent across any citations or links
Collect reviews - if you are starting ask existing loyal customers who you know are happy with your products or services
Repurpose any social media content to update your GMB posts with a minimum of effort
Create a plan to keep the post area updated with content and events
Build local link building into your plan
How do I find local keywords?
Start by listing out your products or services
Use a keyword tool to expand on this list
You can also use Google suggest (the drop-down box that appears when you type a search query) for new keyword ideas
Review any comments on your social media or client communications for ideas
Speak to your customer service team to see how people ask for your service in real life
What are local SEO citations?
Local SEO citations are instances on other websites which mention your name, address and postcode data (also referred to as NAP).
These are not necessarily linked to your site and are commonly directory listings.
Local SEO citations are important to consider as part of your overall local SEO strategy.
